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Breitling's new CEO: Georges Kern

Four-month old head of watchmaking, marketing and digital for the Richemont group, Georges Kern is now the CEO of Breitling, effective immediately.

A Richemont veteran and an entrepreneur at heart, Geroges Kern has left the Swiss luxury conglomerate to head the “instruments for professionals” brand, Breitling, as its CEO. His main aim will be to handle the overall global development of the brand, and further enhance the digital and retail segments while fostering the growth in Asian markets.

The newly-appointed CEO took to Instagram to confirm the rumours with his recent post “Navigating my way to new horizons - Contrary to popular beliefs, the Sky is NOT the limit, it is merely the beginning of something far bigger.”

 

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