Known for their nautical horological instruments, Ulysse Nardin has signed on Patrick Pruniaux as its new CEO. Having held the post as Head of Sales and Retail for TAG Heuer until 2010, before moving on to Apple as its Country Manager, UK and Ireland, to launch the Apple Watch, Patrick will be

taking over from the current CEO, Patrik P. Hoffmann at the end of August 2017.

Albert Bensoussan, CEO of Kering Luxury – Watches and Jewellery division commented: “I am delighted to see a talented individual such as Patrick Pruniaux join Ulysse Nardin, which once again illustrates the attractiveness of the Kering Group. His in-depth knowledge of the watchmaking sector, from product innovation to customer relations, and distribution, will be an important asset in the ongoing drive to develop this watchmaking House, building on its cutting-edge technical expertise and unique identity. I would like to thank Patrik P. Hoffmann and pay tribute to the pivotal contribution he has made to the growth and reputation of Ulysse Nardin for almost two decades.”

Patrick will be reporting directly to Albert Bensoussan as they work towards accelerating the growth expansion rate of the Swiss watchmaking brand.