Academy nominee best known for his role playing the Baker Street detective, Sherlock Holmes, Benedict Cumberbatch is also known for his interest in watches. This year will add a special beginning for him as he will be gracing the SIHH event in Geneva with his presence as the new brand ambassador for the haute horologerie brand Jaeger-LeCoultre.

“Being a great watchmaking enthusiast I am delighted to be associated with such an outstanding watch manufacture as Jaeger-LeCoultre and to be visiting the Manufacture in the Vallée de Joux in January”, says Cumberbatch.

Cumberbatch's character in his movie Dr. Strange was also seen wearing a Jaeger-LeCoultre Master Ultra Thin Perpetual engraved watch, which, incidentally, also forms part of the plotline with its romantic engraving.