Retailed by Tiffany & Co. to commemorate the King of Rock and Roll, Elvis Presley's, sale of 75 million records, the Omega wristwatch was gifted to him by RCA Records in 1961. The wristwatch will also be one of the main highlights of the Geneva Watch Auction: Seven, scheduled to take place on the 12^th and 13^th May.

The 18-karat white gold and diamond Omega wristwatch purchased by Tiffany & Co. comes with an engraved caseback which reads To Elvis, 75 Million Records, RCA Victor, 12-25-60. Phillips retrieved the watch from the the current owner whose uncle came into position of the Omega in an exchange with Elvis who took fancy to his diamond studded Hamilton.

The elegant dress watch is cased in 18k white gold, housing a manually-wound Omega calibre 510 stamped with the ‘OXG’ import code for the United States - in accordance with the “Tiffany & Co.” retailer signature beneath “Omega” at 12 o’clock. The bezel is set with forty-four round brilliant diamonds, accenting its vibrant silver dial. The watch will be sold with certificates of authenticity from the Elvis Presley Museum and a book titled “Elvis,” by Dave Marsh, that includes images of Elvis Presley wearing this watch.