We've got brilliant news for all the football fans across the globe. In anticipation of the 2018 FIFA World Cup Russia, starting on June 14^th, 2018, Hublot kickstarted the Baselworld with an exclusive #HublotLovesFootball event to launch the new, and the very enticing Big Bang Referee 2018

FIFA World Cup Russia smartwatch in the presence of their global brand ambassador Usain Bolt. For the first time ever, the referees at the FIFA World Cup will see the referees wearing the digital watch, which will be connected to goal-line technology, an electronic video assistance system for refereeing which follows all the trajectories of the ball and determines for certain if the ball did or did not entirely cross the goal line.

“The Big Bang Referee 2018 FIFA World Cup RussiaTM offers all the usual features of a smart watch of course, but that’s not where Hublot has applied its innovation and audacity. It brings together everything that inspires the passion of football lovers! The FIFA World Cup is the Holy Grail of emotions for football fans, so just imagine what an object such as a watch that captures each and every one of its moments, its turning points, its stakes could suddenly represent? The football aficionados from among the brand’s friends have been waiting for this watch for a long time!”, says Ricardo Guadalupe, CEO of Hublot

Limited to 2018 pieces, the smartwatch was bought to life with the help from Hublot's sister brand, TAG Heuer, which had recently launched its Connected timepiece last year. With a patented interchangeable “One Click” strap, the watch features 32 different dials which are inspired by the flags of the participating countries and two neutral dials.