The European museum of the year – the Design Museum in London – played host to the launch of the Ladies Automatic models by Frederique Constant. The event was graced by the brand's Global Charity Ambassador, Gwyneth Paltrow.
Gwyneth Paltrow said: “I am happy to continue my partnership with Frederique Constant and excited to unveil my latest charity campaign with the brand. What’s great about Frederique Constant is their combination of classic style with strong values of giving back. We are very well aligned in our passion for charity.”
The founder's of the brand, CEO Peter Stas and COO Aletta Stas, donated $50,000 to Paltrow's charity. DonorsChoose.org to support the education and sports for underprivileged children in the United States of America.
Aletta Stas said: “Our ladies automatic embodies values that are important for women, it is bold and elegant at the same time. Most importantly is that for each Ladies Automatic watch sold, we sponsor DonorsChoose.”
The sunray dials feature the iconic “Heart Beat” signature at 12 o'clock. The four new coloured dials are further enhanced by applied diamonds and Roman numeral indexes. The six new 36mm watches come in a variation of either polished stainless steel or rose gold pated cases with an open case-back. Two of the models are powered by the FC-303 automatic movement displaying the hours, minutes and date at 3 o’clock, while the other four models are powered by the FC-310 automatic movement. Both are Swiss made calibers with 26 jewels, beating at 28’000 alt per hour, offer a 38-hour power reserve and a water resistance of 5 meters. The pieces are available in matching strap variations – shiny grey, light blue, navy, and burgundy.