Jaeger-LeCoultre Gets Innovative

Swiss watch brand Jaeger-LeCoultre enhances product experience on Google Search through Augmented Reality. Read on for all the details.

Setting the trend for being the first watchmaking brand to beta-test this search feature is Jaeger-LeCoultre. As a part of a global partnership between Richemont – YNAP Group and Google, this move aims to bring an ease in a customer's shopping experience with the help of technology.

Users can now witness the latest products from Jaeger-LeCoultre like the Master Control Chronograph Calendar in Augmented Reality from Google Search. All you need to do is search for the new Master Control Chronograph Calendar on Google via a mobile device and click on the “View in 3D” tab. This will enable the user to see and explore the watch and its scale in a 360 degree angle.


Launched in 2012, WatchTime India is the result of a collaboration between America's most-read watch magazine, WatchTime and, India's leading media house, Malayala Manorama. With an aim to popularise and celebrate the evolving watch culture of the country, the publication is your one-stop destination for everything related to fine luxury watches. From the latest tests to reviews, to exclusive features on the history and horological heritage of some of the most spectacular watch brands of the world, the WatchTime India portal has a lot to offer. Stay tuned for an exciting journey, through the fascinating world of watches!

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