As the Global Associate partner for Art Basel, Audemars Piguet has continued to show their support for the premier contemporary show, with innovative and creative lounge concepts with the help of designers and artists who have successfully managed to interpret the brands heritage and origins through their profound sense of aesthetics.
This year, Art Basel witnessed the concept of renowned designer, Sebastian Errazuriz, with his “Second Nature” concept – an immersive experience resembling the vast forests of the Jura Mountains, with a new exhibition of exceptional vintage and contemporary timepieces by the Swiss watchmaker. The artwork took the viewers on a visual journey, between the landscape, soundscape, and the heart of watchmaking, through a subtle soundtrack fusing the sounds of nature with mechanical watch beats. Have a look at some of the stunning sights from the official launch below:
"Second Nature" lounge concept by Sebastian Errazuriz
The Audemars Piguet Lounge
Olivier Audemars, Vice Chairman of Board of Directors, Audemars Piguet
From left to right: Tim Sayler, CMO Audemars Piguet; Joseph Chang; Olivier Audemars, Vice Chairman of Board of Directors, Audemars Piguet; and David von Gunten, CEO Greater China, Audemars Piguet