Announced first on their all-new Fossil India Instagram page is the newest celebrity brand ambassador – the youth style icon Disha Patani. “We are so proud Fossil has become one of the top fashion brands in the watch category in India, and one that reflects the aspirations of youthful India. We are constantly innovating our designs while preserving the best of our modern vintage past,” says Johnson Verghese, Managing Director, Fossil Group, India. “Fossil is delighted to partner with Disha Patani who truly represents millennial India. Her confidence and passion for all that she takes on is remarkable, she has a dynamic sense of style, and she embodies Fossil’s intrinsic optimism and authenticity,” he further added.
Commenting on the association Disha Patani said, “I’m thrilled to be associating with FOSSIL, a brand that brings together the best of design & innovation to create beautifully crafted watches. Celebrating individuality and uniqueness while advocating effortless style, is everything that defines Fossil’s style as well as mine!”
The Malang and Baaghi 2 star will be seen in an upcoming brand campaign alongside Varun Dhawan, who has been Fossil’s brand ambassador since 2018 The campaign is set to feature the much-awaited watches from this year’s spring-summer collection - traditional & automatic watches, Hybrid HR smartwatches and new platforms for the Gen5smartwatch.