TAG Heuer sure can pick ’em. Watch Cara Delevingne live up to the #DontCrackUnderPressure motto of the brand during the shoot of the new advertising campaing of the brand. The video includes behind-the-scenes from the shoot. More images available on our instastories @watchtimeindia. Click here once you’re done watching the video.
The image was shot in South Africa by David Yarrow, the illustrious fine art photographer who specializes in capturing the beauty of endangered animals.
Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Group Watch Division, stated: “I am delighted with the result of this new campaign. It shows Cara as powerful, courageous, audacious, and commanding of respect. Through her, I can see TAG Heuer reconnecting not just with the millennial and younger generations, but also with the brand’s Avant- Garde spirit, the spirit which pushes us to do things differently, to innovate, to take risks. It is a new interpretation of Don’t Crack Under Pressure which, I hope, will inspire the youth of today.”
Cara Delevingne added: “It has long been a dream of mine to get the chance to work with wild animals, and particularly with a lion! I am so grateful to collaborate with TAG Heuer on this campaign.”
