Famous for their coin watches, the Jaipur-based luxury horology brand makes its foray into the retail space with their first store-in-store at Select CityWalk, New Delhi.
Marking its presence in India's vibrant retail landscape, the store offers a range of bespoke timepieces dedicated to watch aficionados and enthusiasts. The store is located within Anyque – The Gifting Co, which also hosts Spanish decorative luxury brand Lladró and a few others.
Gaurav Mehta, the founder of the storied Jaipur Watch Company, says, “The retail outpost is an important step for Jaipur Watch Company in our bid to become more accessible to our customers, particularly with our bespoke range of gold watches. Clients will be able to experience the finishing and watchmaking capabilities of the brand at the store and even buy both our pret and our bespoke collections.”
Maximising space, the brand uses a vintage-style customised leather trunk that is placed in the store. This one-of-a-kind watch trunk is studded with metal rivets and red sueded quilted interiors that will hold timpeices from the brand. The suede trays can be pulled out to showcase a total of 50 timepieces that are showcased with three watches placed on watch winders in the centre. On the door of the trunk is the constantly playing film about the brand's history and interactive videos about the various timepieces it offers.
Apart from the entire range of pret and bespoke timepieces from Jaipur Watch Company, the trunk will also house four new unique designs launched recently.