A visit to Panerai’s flagship boutique (and museum) at the Piazza San Giovanni in Florence is undoubtedly a “must” on every Paneristi’s horological to-do list. But while the trip to the capital city of the Tuscany region and the historical headquarters of the Italian dive-watch brand is more than worthwhile for multiple reasons, the real horological treasure can be found about an hour outside of Florence, in Montecatini Terme. There, Francesco Ferretti and his son Esiodo have put together one of the largest and most important collections of “period and military origin watches (with focus on the Panerai articles of which it has been official concessionaire since 1993).”