TAG Heuer's “Don't Crack Under Pressure” style gets a very English kind of elegance. With the release of the new film by acclaimed director Matthew Vaughn scheduled for 22nd September, 2017, the brand announced a global partnership with MARV films and 20th Century Fox.
Jean-Claude Biver, CEO of TAG Heuer and Chairman of the Watch Division of LVMH Group, said: "Kingsman means explosions, action, laughter, and, of course, elegance. Its cast of young actors is the stuff of dreams – gentleman who aren't afraid of anything. This is a perfect fit with TAG Heuer's target market. This partnership will help us to get even closer to the younger generation. The first instalment was a great success, and we are both proud and honoured to see the heroes of the second film wearing flagship pieces from the TAG Heuer collection."
The film required watches that could withstand anything, - underwater shots, fight scenes, and stunts. The TAG Heuer Connected watch, launched in Baselworld 2017, and the legendary Monaco Calibre 11 made the cut, making the Connected the Official Watch of The Kingsman.
Director Matthew Vaughn added: "For Kingsman: The Golden Circle, we needed a smart watch for our agents. We looked at the different options available, but none of them were elegant enough for a Kingsman. Then I saw an interview on Bloomberg TV with Jean-Claude Biver about his connected watch, and it became immediately obvious; the Kingsman agents would wear the TAG Heuer Connected."
The Tag Heuer Connected will also be included in the Kingsman collection on sale on Mr. Porter.