With the new edition of the TAG Heuer Carrera Day-Date, the Swiss luxury watchmaker presents a modern interpretation of an icon that has made motorsport history. Inspired by the legendary Carrera Panamericana, this model has embodied the spirit of speed, elegance, and technical perfection since the 1960s. Now, the TAG Heuer Carrera Day-Date shines in six new versions that blend tradition and innovation.

The striking design remains true to the Carrera's DNA, but has been further developed with refined details. A wider sapphire crystal optimizes legibility, while the three-dimensional dial is given even more depth by carefully placed indices and a color-coordinated date display. Models range from classic stainless steel versions to luxurious bicolor versions with 18K rose gold and colored dials. The diameter is 41 mm. Of particular note is the TAG Heuer Carrera Date Twin-Time, with a blue-green sunray dial and two-tone 24-hour scale.

At the heart of the new collection beats the TH31 in-house movement , developed in collaboration with AMT. With an 80-hour power reserve and first-class finishes, it sets new standards in watchmaking. Ergonomic improvements such as an innovative quick-change strap system guarantee maximum wearing comfort.

The TAG Heuer Carrera Day-Date starts at €3,950 (with a leather strap), while the stainless steel bracelet versions range from €4,150 to €4,350. The Bicolo version with rose gold costs €8,350. The Twin-Time reference WDA2114.BA0043 costs €4,800.

The TAG Heuer Formula 1 collection is celebrating another comeback with nine new timepieces. The venerable Swiss manufacturer is now catapulting the original version of this legendary watch into a new era.

The TAG Heuer Formula 1, an icon since its debut in 1986, has always captured the adrenaline of the racetrack. This reinterpretation preserves the rebellious spirit of the original collection, while a fresh design signature brings the models into the present. Three models form the core collection, with dials in classic black and white and dark blue, each with a stainless steel bracelet, and a vibrant red. The remaining six versions are limited editions with striking color combinations: black and red, black and yellow, blue and black, white and green, white and red, and a green and red edition. Each watch pays homage to the original 1986 collection. A taste of these colorful, feel-good timepieces was provided by the Kith collaboration launched last year.

With an enlarged 38mm case, the characteristic "décroché" silhouette is retained, ensuring a perfect balance between sportiness and everyday practicality. Ergonomic optimization increases wearing comfort, while applied Superluminova indices and redesigned hands perfect legibility. Stainless steel or rubber straps are available.

Inside this striking timepiece ticks the modern TH50-00 solargraph movement, powered by both sunlight and artificial light. Two minutes of sunlight is enough for a full day's operation, and on a full charge, the watch lasts for ten months. This is complemented by the innovative TH-Polylight, a lightweight, durable material that enables a state-of-the-art bezel with optimized tactile feel.

An ideal entry-level model for the brand's watch range – starting at 1,750 euros.

Some designs stand the test of time – not just because of their aesthetics, but because they capture the spirit of an era. In watchmaking, it's often the subtle details that make a watch timeless. This is the case with the Beads of Rice bracelet, which was synonymous with elegance and comfort in the 1960s. Today, it returns in a modernized version to the TAG Heuer Carrera collection.

The 1960s marked a breakthrough era for TAG Heuer: watches that combined precision with a distinctive design language conquered the world of motorsports. One of the most defining elements of this era was the Beads of Rice bracelet, which quickly became legendary thanks to its flexible, articulated construction and luxurious appearance. Now it returns with subtle improvements to meet today's demands for ergonomics and comfort.

The new bracelet combines finely brushed and polished stainless steel in a seven-link construction. Wider, flat outer links meet finely rounded center links reminiscent of rice grains, gently snuggling up to the wrist. A modernized folding clasp with double safety pushers and an applied TAG Heuer crest ensures a secure fit and underscores the refinement of the design.

The new Beads of Rice bracelet is available for four models in the TAG Heuer Carrera Chronograph Glassbox collection, including the 2023 black and blue versions, as well as the 2024 Panda and Dato models. This new edition combines vintage charm with contemporary craftsmanship, further underlining TAG Heuer's commitment to combining timeless elegance with technical innovation.