The new face of Guess watches Spring 2018 advertising campaign is the iconic actress, singer, dancer, entrepreneur, philanthropist and fashion icon, Jennifer Lopez. Directed by the co-founder of the brand, Paul Marciano, the campaign is said to be a take on the celebrity's life as a performer in Vegas and actress in Hollywood.

“Jennifer Lopez is a Guess Girl’s dream!”, said Marciano. “She is an accomplished artist, she is iconic, and sensual. Jennifer’s impact and influence continues to grow and this campaign celebrates the notion that women get more beautiful as they gain life experiences. Her beauty and class shine through this campaign”, he adds.

Lopez will be shot wearing the Signature timepieces from GUESS. The first showcases her feminine flare in pretty in pink. A 38mm rose gold tone case surrounded by a crystal and glitter resin bezel with a soft pink dial and coordinating integrated silicon strap. The next highlights an edgy and glamorous attitude with a metallic gold silhouette infused with animal inspirations. A 38mm gold tone case and metallic gold genuine leather strap coupled with an animal look bezel and dial highlighted with crystal and glitz accents. The third featured style is an iconic pairing of glitz and glamour. Featuring over 110 crystals on a 38mm rose gold tone case, this chronograph-look watch is action packed. Offering a fully glitzed out dial with rose gold to silver powder, the watch band is simply sleek in white smooth silicone.