As the official watch and chronometer for Ferrari and Scuderia Ferrari, Hublot celebrated the sixth year of its partnership with the legacy of the “prancing horse”, with the grand opening of the completely re-vamped Hublot Boutique at the Shanghai Plaza 66. Exhibiting the “Art of Fusion” DNA of the brand, the boutique's décor reflects the prominent role the brand plays through its pioneering use of unique materials.

Mr. Loic Biver, Hublot General Manager of Greater China, commented, “Ferrari is one of the most important partner for Hublot. This partnership is a ‘massive boost’ and ‘rich in a host of synergies. The design inspiration brings our 2 houses together. After 5 years of efforts, the world has witnessed what we have achieved together. All the work we created together has been highly spoken of. The new Big Bang Ferrari collection is the perfect fusion of the DNA of the two brands. And the icing of the cake, is to share this milestone for Hublot in China with Sebastian Vettel, that brings us luck in red to this boutique.”

The new design of the Big Bang Ferrari timepiece accentuates the elements of a Ferrari car down to the smallest detail, with the Prancing Horse logo featured discreetly at 6 o'clock, and the minute counter and date window at 3 o'clock inspired by the speed dial of a Ferrari. Equipped with the UNICO movement – Hublot's in-house manufacture movement - the timepiece is available in a unique material, namely, uni-directional carbon.