Opened in collaboration with Ethos Watches, the new boutique was inaugurated by the Managing Director, Ethos Watches, Mr. Yasho Saboo. “I’m very happy to be inaugurating the Rolex boutique. Rolex represents the finest in watchmaking and we are immensely proud to bring this finesse alive through this place. We look forward to many more such milestones in this flourishing partnership between Rolex and Ethos”, he said.

The boutique mirrors the undersea world with its lush green Aqua wall featuring a wave pattern in a colour distinct to Rolex. The decor further highlights the elegance of the Rolex universe with the brass frames, leather chairs, walnut counters and cabinets. The signature elements are derived from the brand's headquarters in Switzerland.

Mr. Saboo takes us through the boutique design concept and some of their best-selling timepieces in this exclusive video.