Pronunciation

Comprenaay voo fransay? No? Fret not, because we've got you covered! If you're looking to get comfortable in the watch industry, just wearing the watch won't make the cut. We've put together a little pronunciation guide for those not-so-easy-to-pronounce watch terms. Now don't just wear the watch, but talk the watch too!

All Watch brand Watch Term
WATCH BRAND PRONUNCIATION
Brands Pronunciation
A. Lange & Söhne ah LAHN guh and ZO nuh
Baume et Mercier BOWM and MURSE ee ay
bell & ross BELL AND ROSS
Blancpain BLAHNK pan
breguet BRI GAY
breitling BRAI T LING
Bvlgari BUL guh ree
Carl F. Bucherer Bucherer: BOO kur ur
Cartier KARR tee ay
Casio KA SEE OH
Chopard SHO PA
citizen SI TI ZEN
Fendi FEN DI
GC watches JEE SEE
Graham GRAA HEM
Guess Watches GESS
Hermès ERR MEZ
hublot U blow
IWC Schaffhausen shaff HOWZ in
Jaeger-LeCoultre zhey ZHER leh KOOLT
Longines LAWN jeen
Montblanc MOHNT BLAHNK
movado MOH VA DO
Officine Panerai off ih CHEE nay PAN ur eye
omega o MAY guh
Perrelet PAIR eh lay
piaget PEE AH JAY
Rado RAH doe
Roger Dubuis roe ZHER do BWEE
seiko SAY ko
SevenFriday SEV N FRAI DAY
Slazenger Watches slah ZEN ger
Tag Heuer TAG HOI ur
ulysse nardin you LEESE nahr DAN (The last syllable is spoken with a short, nasal “a” with no real equivalent in English. The “n” is not pronounced fully, but cut off in the back of the mouth as soon as it begins.)
Vacheron Constantin VASH er ahn kon stan TAN (For last syllable, see note for "Ulysse Nardin.")
Zenith Watches ZEH nith
WATCH TERM PRONUNCIATION
Terms Pronunciation
ANGLAGE ahn GLAHZH (the "ge" at the end is pronounced like the "Zs's" in "Zsa Zsa Gabor")
CHRONOMETER kruh NOM ih ter
EBAUCHE ay BOSHE
GUILLOCHÉ gee (hard “g”) oh SHAY
LIGNE LEEHN ye (The “ye” is cut off so quickly that it is almost inaudible.)
MANUFACTURE man u fak TUHRE
PERLAGE pur LAHZH
RATTRAPANTE rah trah PONT
TACHYMETER tak IH muh ter
TOURBILLON TOUR bee ohn