news 29, Aug 2017 05:07pm
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Baume et Mercier meets Indian Motorcycle

Luxury watch brand Baume et Mercier announced its new partnership with Indian Motorcycle.

Richemont brand, Baume et Mercier, and America's first motorcycle company, Indian Motorcycle, present an exclusive range of limited edition timepieces as a tribute to the iconic history of Indian Motorcycle. Revealing the timepieces later this year, both the brands launched this unique collaboration to honour the historic achievements of motorcycle trailblazer and famed land-speed record holder, Burt Munro.

Upon announcing the association, Vice President, Indian Motorcycle EMEA, Grant Bester commented, “The core values that both Baume & Mercier and Indian Motorcycle share are intrinsically aligned, thanks to the dedication that delivers iconic products combining craftsmanship and state-of-the-art technologies. We are delighted to reach this agreement with one of the world’s greatest watchmakers and believe this cooperation will bring great opportunities to both brands with wider exposure in new areas.”

"We are delighted to reach this agreement with one of the world’s greatest watchmakers" Grant Bester Vice President, Indian Motorcycle EMEA

The alliance was unveiled at the historic Bonneville Salt Flats, as they celebrated the 50th anniversary of “The World’s Fastest Indian.”

“We are very proud and honored to partner with Indian Motorcycle,” said Alain Zimmermann CEO of Baume & Mercier. “Our agreement is cherished by our common pursuit of perfection, quality and craftsmanship, translated all in iconic design and contemporary esthetic. Our brands have both strong- shared values and exude exceptional spirit.”

Stay tuned to this space to view the timepieces scheduled to be revealed later this year.


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