After opening boutiques in Shanghai, Beijing, Hong Kong, Menlo Park, and Seoul, independent Swiss brand H. Moser & Cie. has inaugurated its first standalone boutique in India. Situated at City of Time by Ethos in Gurugram, this opening marks a strategic milestone in the brand’s international journey—bringing Moser’s distinctive philosophy to one of the fastest-growing markets for fine watchmaking.

"Opening our first boutique in India is both a new beginning and a natural step forward. This country, where heritage and modernity dance in perfect counterpoint, echoes deeply with our philosophy,” says  Edouard Meylan, CEO, H. Moser & Cie. 

The India boutique has been launched in collaboration with Ethos Limited, India’s luxury watch retailer, and is part of its City of Time, a chain of standalone brand boutiques including Tudor, Bell & Ross, Breitling, Ulysse Nardin, and more, in Gurugram. 

In true Moser fashion, the space is designed as an immersive experience, capturing the spirit of the brand: Independent, innovative, and self-deprecating. The boutique offers collectors and aficionados access to the Moser’s haute horlogerie portfolio, including collections like Streamliner, Endeavor, Pioneer and Heritage. “With Ethos, we have found not only a partner, but a kindred spirit: Passionate, uncompromising, and fiercely independent. This boutique is more than a showcase — it is an invitation. To discover, to question, to feel. In India, we are not just opening a door. We are writing a new chapter, bold, precise, and unapologetically Moser."

“H. Moser & Cie. represents the pinnacle of independent Swiss watchmaking, a brand where craftsmanship meets courage,” says Pranav Saboo, CEO, Ethos Limited. “Their minimalist yet striking designs, combined with technically sophisticated movements, resonate with a new generation of collectors who value heritage presented with a bold and contemporary spirit. We are proud to present to the Indian market the first Moser boutique in the country, strategically located at City of Time in Gurugram, a destination that brings together the world’s finest in watchmaking.” 

Also marking the opening is the recently released, boutique edition Streamliner Tourbillon Skeleton Boutique Edition Ref. 6814-0700, limited to just 17 pieces worldwide. The 40 mm watch is encased entirely in 18-karat yellow gold, with a dial that is completely skeletonised, and framed by gold-plated indexes and hands featuring Globolight® inserts for visibility. There is a sapphire crystal on both the front and caseback, along with the screw-down crown, which ensures water resistance to 120 metres. 

At its heart lies the fully openworked HMC 814 calibre, a self-winding movement along with a one-minute flying tourbillon at 6 o’clock. The movement architecture is both sculptural and functional, with diamond bevelling, an anthracite finish, and a gold skeletonised rotor. It delivers 72-hour power reserve and operates at a frequency of 21,600 vibrations per hour. 

With this launch, H. Moser & Cie. deepens its engagement with the Indian market and invites collectors to experience its bold take on Haute Horlogerie in a space that mirrors its ethos.