After opening the first standalone Grand Seiko boutique in Bangalore, the brand is expanding its footprint in the country with a new exclusive boutique at Select City Walk, New Delhi. While this brings up its flagship doors to two in India, Grand Seiko has had retail presence in its master brand Seiko’s boutiques as a Grand Seiko Mastershop. 

The new 600 sq. ft. boutique has been operational since June 20, 2025 and embodies the brand's pursuit of excellence, purity, and precision. More than a retail store, the space also has experiential elements,  where Indian connoisseurs can engage intimately with the brand’s design language. Neutral tones, clean lines, and natural materials create a calming backdrop that reflects the subtle beauty of Japanese landscapes, a theme that also often influences Grand Seiko’s dial designs. The boutique offers a display of the maison’s signature collections, including the Heritage, Evolution 9, Spring Drive, Mechanical, and Quartz timepieces. 

Clients can expect personalized consultations, expert guidance, and a bespoke retail experience that’s on par with the brand’s global standards. Whether you’re an experienced collector or a curious enthusiast, the boutique offers a unique window into the brand’s watchmaking expertise. 

“India continues to be a key growth market for us, and the opening of our second Grand Seiko salon in New Delhi reaffirms our commitment to bringing the brand’s legacy of craftsmanship and innovation to discerning Indian customers,” says Niladri Mazumder, President and COO, Seiko India. “Delhi, with its strong luxury retail ecosystem and growing base of horology enthusiasts was a natural choice for our next salon. We are excited to offer them an exclusive space where they can fully engage with the Grand Seiko experience.”