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Geneva Watch Week 2026: Jacob & Co.’s two new Bugatti Tourbillon Sapphire Crystal

Crafted of solid, transparent sapphire crystal, both watches are unique pieces
Just after the launch of the Godfather II, Jacob & Co. now unveils two new Bugatti Tourbillon Sapphire Crystal watches, both unique pieces. The brand has launched Bugatti Tourbillon in 2024 and Bugatti Tourbillon Baguette last year, evolving that, now comes the Bugatti Tourbillon, entirely crafted in sapphire crystal. 


Measuring 54 x 44 mm, the entire case of the watches showcase the automatic Caliber JCAM55, which features the same architecture as a car engine. Though the case follows the same silhouette as the previous models—designed like Bugatti’s hypercars. From its side windows to the horseshoe-shaped grille, tail light grid, and the built-in V16 engine-shaped automaton, the case is built just like the hypercar. 


The skeletonised dial of the watch is also designed like the instrument panel of Bugatti's hypercar. There's a time display at the top, mirroring the car’s RPM and speed counter; 30-second flying tourbillon on its left—it’s the fastest the brand has ever made, and pays tribute to the car's 276-mph top speed; and movement's and the automaton’s power reserve subdial on the right side. 



Turn the watch back to see further intricate details of the movement through the transparent caseback. 

The brand introduces Bugatti Tourbillon Sapphire Crystal in two iterations. One is the brand’s signature green, while the other comes in Jacob Arabo's favorite baby blue. Both are unique pieces and are priced at Rs. 11,19,45,000 (approx.)

Images: Courtesy brand
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