news 24, May 2021 03:34pm
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IWC and Mercedes-AMG's New Timepiece

In honour of the long-standing partnership between IWC Schaffhausen and Mercedes-AMG, the Swiss watch brand introduces the Pilot's Chronograph Edition “AMG”. Discover the watch below.

The year was 2004 when the Swiss luxury watchmaker IWC Schaffhausen and luxury sports car brand Mercedes-AMG joined hands to bring us timepieces that reflected the bold ideas that both the brands offer. They both have been global brands that propagate similar values that includes the pursuit of technical perfection and uncompromising quality.

“IWC Schaffhausen and Mercedes-AMG share both a passion for performance and design, as well as a commitment to engineering excellence down to the smallest detail. Over the last 17 years of our partnership, IWC and AMG have shared exhilarating moments in motorsport and beyond and we have created many lasting memories for our clients.” says Christoph Grainger-Herr, CEO of IWC Schaffhausen.

Keeping this philosophy in mind, IWC Schaffhasuen launches the Pilot‘s Watch Chronograph Edition “AMG” . With this timepiece, the watch brand honours the partnership and introduces Mercedes-AMG as a permanent feature in their Pilot's Watch collection. "Our commitment to craftsmanship of the highest level and our pursuit of emotional product experiences is what has united us since 2004 – and the Pilot‘s Watch Chronograph Edition “AMG” once again underlines our strong partnership,” said Philipp Schiemer, CEO of Mercedes-AMG.

About the watch:

The 2021 IWC Schaffhausen Pilot’s Watch Chronograph Edition “AMG” (Ref. IW377903) is the first timepiece that comes in a 43mm Grade 5 titanium case that is extremely light and scratch-resistant. The use of titanium gives the watch a matte grey appearance that also pays tribute to AMG's signature Selenite Grey Magno paint finish.

Keeping it simple and aesthetically charming is the dial that is made of woven carbon fibre. This is a material that is directly taken from AMG's aero components which are developed through a complicated process of heating and pressure. The use of weaving machines that take the raw material and continuously weave it into textile structures gives the carbon fibre its distinct woven “carbon look”. Set in contrast to the carbon “black” dial is the presence of silver chronograph sub-dials that is inspired by motorsport instruments. The Mercedes-AMG logo is emblazoned on the tinted sapphire crystal caseback. Through the see-throug caseback one can witness the workings of the IWC-manufactured Calibre 69385. This is a robust and precise chronograph movement that offers a battery backup of 46 hours.

Fitted with a black embossed calf leather strap, the 2021 IWC Schaffhausen Pilot’s Watch Chronograph Edition “AMG” (Ref. IW377903) is now available for order online at or through authorised IWC boutiques and authorised retail partners.

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