Founded in 1905 by Hans Wilsdorf and Alfred Davis in London, Rolex is one of the most prestigious and recognizable watch brands in the world. In 1919, Rolex moved to Geneva, Switzerland, establishing its headquarters in the heart of fine watchmaking. Setting industry standards, in 1926, the brand unveiled the Oyster, the world’s first waterproof wristwatch, followed by the Perpetual self-winding movement in 1931. Over the decades, Rolex watches have accompanied explorers, athletes, and divers, solidifying their reputation for durability and precision. Iconic models like the Submariner, Daytona, and Datejust have become symbols of luxury and performance. Rolex is a symbol of excellence in horology.