Panerai steps into NFTs with the Radiomir Eilean Experience Edition

Adding another unique facet via an NFT to an ‘Experience Edition’ watch, Panerai has also announced its plans to eventually make NFTs available with all its watches.

If you are not familiar with Panerai’s Experience watches, here’s a quick round-up. With an extremely limited edition Panerai watch comes an experience that heightens the essence of that timepiece. This initiative, launched in 2019 with the Submersible models (also the year the Submersible branched off into an independent line), has included sending Panerai watch owners on a free-diving expedition in French Polynesia with French free diver Guillaume Néry, training with an elite unit in the Italian Navy, and mountain climbing with Jimmy Chin (both Chin and Néry are deeply associated with Panerai and even have collaborative watches with the brand). The latest to join this experience series of watches is the Radiomir Eilean Experience Edition (PAM01244).

Panerai Radiomir Eilean Experience Edition

The watch is named after the 1936 classic yacht Eilean, designed by boat builder William Fife, and restored by Panerai to preserve its seafaring legacy. The 45mm Radiomir Eilean Experience Edition is a classic Radiomir and features bronze accents salvaged from the Eilean during its restoration. These accents feature on the bezel and the caseback, which is engraved, while the blue vertical satine dial mimics the deck of a yacht. The time-only watch is powered by the hand-wound P.6000, with a power reserve of three days. The watch is water-resistant to 100 metres, and is flanked by calf leather dark brown straps with contrasting stitching, and embossed with ‘Eilean 1936’.

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The watch is a limited edition of 50 pieces, which means that as part of the ‘experience’ it offers, 50 owners get the chance to go on a journey aboard the boat, sailing the Mediterranean along the Amalfi Coast. But that’s not all. For the first time at Panerai, accompanying each Radiomir Eilean Experience Edition watch would be an exclusive and limited NFT. This Panerai Genesis NFT will feature a one-of-a-kind artwork produced exclusively for Panerai by an NFT artist. However, it is positioned in such a way that the NFT will unlock exclusive content related to the Radiomir Eilean Experience Edition, and will evolve as the experience unfolds to reveal the art piece. The brand further says that “each NFT will be uniquely time-stamped to reflect the specificities and uniqueness of each buyer’s experience and become a perfectly unique NFT blending art and experience.” To create these NFTs, Panerai has partnered with Arianee, a leading French NFT platform for the luxury and fashion industries. 

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With this, Panerai has further extended its experience watches into the digital realm. “Technology is the next frontier offering limitless potential, and Panerai is at the leading edge in that arena too. Through the creation of our first NFTs, the brand will use dynamic new measures to respond to our customers and allow them to enhance the ownership of their treasured Panerai watches,” says Jean-Marc Pontroue, CEO, Panerai.

Panerai has further stated that owners of the Genesis NFTs will have priority access to all future web3 initiatives from Panerai. The brand has also said that it plans to eventually make NFTs available with all its watches.

Images: Courtesy Panerai


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