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When Thor visited TAG

Australian actor and TAG Heuer Brand Ambassador Chris Hemsworth visits the avant-garde brand's manufacture for the first time.

Having been TAG Heuer's brand ambassador since 2015, Chris Hemsworth recently made his maiden trip to the brand's manufacture in La Chaux-de-Fonds along with his wife Elsa Pataky. They were welcomed by Jean-Claude Biver, CEO of TAG Heuer and President of LVMH Watch Group Division, who then gave them an exclusive glimpse into the manufacture and its beautiful museum.

An Australian actor, Hemsworth has always shared a keen interest in luxury watches – specifically TAG Heuer – since their friendship on the sets of the 2013 motorsport film Rush. Hemsworth played the role of the Formula 1 driver James Hunt in the movie which was in partnership with the Swiss watch brand. Have a glimpse at what went down when Hemsworth visited the factory below.

PS. More exclusive images available on our social media handle @watchtimeindia

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Launched in 2012, WatchTime India is the result of a collaboration between America's most-read watch magazine, WatchTime and, India's leading media house, Malayala Manorama. With an aim to popularise and celebrate the evolving watch culture of the country, the publication is your one-stop destination for everything related to fine luxury watches. From the latest tests to reviews, to exclusive features on the history and horological heritage of some of the most spectacular watch brands of the world, the WatchTime India portal has a lot to offer. Stay tuned for an exciting journey, through the fascinating world of watches!

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