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TAG Heuer

Founded as Heuer in 1860 in Switzerland by Edouard Heuer, the brand initially produced silver pocket watches. After perfecting a crown operated keyless winding system in 1869, in 1887, Heuer improved the oscillating pinion, which allowed the chronograph to start and stop instantly with the push of a button. Establishing a solid place for themselves in the field of sports timing, the brand supplied their chronographs for the Olympic Games in 1920, and developed iconic timing pocketwatches like the Mikrograph and Microsplit. The chronograph became the brand’s cornerstone - in 1969, Heuer, along with Breitling, Hamilton, and Buren, introduced the world’s first automatic chronograph. This legacy continues even today with TAG Heuer currently serving as the official timekeeper for Formula 1 races. Heuer merged with the business group TAG (Techniques d'Avant Garde) in 1985, forming the brand TAG Heuer. Its popular collections today include the Monaco, Carrera, Autavia, Aquaracer, and Formula 1.

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Carrera Day-Date

Watches and Wonders 2025: Carrera Day-Date gets a facelift, Formula 1 back with a solar graph movement at TAG Heuer

LVMH Watch Week 2025: TAG Heuer welcomes diverse releases in the Carrera line with Formula 1 Chronographs

TAG Heuer Carrera Chronograph Tourbillon x Porsche Panamericana

TAG Heuer, Porsche, and Carrera Panamericana come together in the brand’s novelty

TAG Monaco Chronograph Racing Green

TAG Heuer unveils the new Monaco Chronograph Racing Green

TAG Heuer Carrera Extreme Sport

TAG Heuer unveils Carrera Chronograph and Tourbillon Extreme Sport timepieces

Watches and Wonders 2024: TAG Heuer

Watches and Wonders 2024: TAG Heuer’s new Carrera models and Monaco Split-Seconds Chronographs

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Locate A Store

Kamal Watch Company, Jubilee Hills, Near Pedhamma Temple Circle, Road No 36, Jubilee Hills, Hyderabad – 500081

Time Avenue, 189 Turner Road, Bandra-West, Mumbai – 400050

Kapoor Watch Company, D-10, South Extension II, Block D New Delhi – 110049

Zimson Watch Boutique, F10-A, UB City Mall, Vittal Mallya Road, Bengaluru - 560001

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Deep Dive

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Oris continues its annual tradition with a new Hölstein Edition 2025

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Anne-Gaëlle Quinet on how she is developing complicated watches category at Audemars Piguet

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In another tribute to New York, Hublot releases Big Bang MECA-10 Concrete Jungle

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