Jacob & Co. is a bold and extravagant luxury watch and jewellery brand founded in 1986 by Jacob Arabo. Headquartered in Manhattan, New York City, the brand rose to fame in the 1990s and 2000s as it became a popular jeweller for celebrities, hip-hop artists, and athletes. In the watch industry, the brand is known for pushing the boundaries by creating watch designs with technical innovation, luxury materials, as well as artistic craftsmanship. Collections loved by watch enthusiasts include Astronomia, Epic X, and Billionaire. The brand has also collaborated with a slew of popular names like Bugatti, Cristiano Ronaldo, and Salman Khan.