Founded in 1853 by Charles-Félicien Tissot and his son Charles-Émile Tissot, the eponymous brand has established itself as a pioneer in the world of horology. One of its first major achievements was the introduction of a dual timezone pocket watch in 1853. In 1930, Tissot launched the Antimagnetique, the world's first antimagnetic wristwatch, addressing the growing impact of electromagnetic fields on watch movements. Marking its centenary in 1953, the brand introduced the Tissot Navigator, an automatic watch featuring 24 timezones, catering to globetrotters and aviation professionals. The 1999 launch of the Tissot T-Touch further exemplified the brand's forward-thinking approach, introducing the world’s first tactile watch with multifunctional features like a compass, altimeter, and thermometer. More recently, the reintroduction of the Tissot PRX in 2021, inspired by its 1978 predecessor, became a global success. Today, Tissot remains a leader in accessible luxury, serving as the official timekeeper for major sporting events such as the NBA and MotoGP.