G-SHOCK was born in 1983 out of a relentless pursuit of durability. Casio engineer Kikuo Ibe, working for Casio, set out to create a watch that could survive extreme conditions after breaking a sentimental timepiece. His vision led to the development of the now-iconic shock-resistant structure, built around a hollow case with a floating module to absorb impact. In 1983, the first model, the DW-5000C, set new industry standards, proving that a digital watch could be both rugged and stylish. Over the decades, G-SHOCK expanded its lineup with solar charging, atomic timekeeping, and Bluetooth connectivity, all while maintaining its signature toughness. Today, G-SHOCK is a cultural icon, embraced by athletes, military personnel, and streetwear enthusiasts alike.