Founded in 1847 amidst the French Revolution by Louis-François Cartier, the French luxury brand initially started as a jewellery maker. The brand transitioned to watchmaking in 1904, with the launch of the Santos, specially designed by Louis-François Cartier for his friend, Brazilian aviator Alberto Santos-Dumont. Today a hugely popular brand loved by watch collectors, aficionados and celebrities alike, Cartier has etched its name in the horological firmament with collections such as the Panthère de Cartier, Tank, Crash, Must de Cartier, Santos de Cartier, Pasha de Cartier, Tank Française, Ballon Bleu de Cartier, and Baignoire.