JLC Celebrates China's SIFF

Jaeger-LeCoultre celebrates eight years of partnership with the Shanghai International Film Festival.

Jaeger-LeCoultre is known for their partnerships with the film fraternity. From the likes of Charlie Chaplin to now Benedict Cumberbatch, they've always been a step ahead of the rest when it comes to the film industry. Currently in their 185th year, the Swiss luxury watch brand and founder of the Reverso, is also celebrating their 8th anniversary with the Chinese film fraternity via their collaboration with the Shanghai International Film Festival.

JLC will be unveiling its new Rendez-Vous Night & Day Tribute to Cinema, created for this unique anniversary, during the gala dinner and charitable auction they will be hosting to contribute to the restoration of classic Chinese films, as well as a themed exhibition that embodies the brand’s spirit at the Expo I-Pavilion.

Limited to a 100 pieces, the new Rendez-Vous comes with a rose gold case set with diamonds, featuring an elegant white dial highlighted with a dash of red at the Night & Day indicator. The auction will also be showcasing the brands' new Polaris collection along with the Master and Reverso collections.



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