Blancpain, founded in 1735 by Jehan-Jacques Blancpain in the Swiss village of Villeret, is the world's oldest watchmaking brand. With a legacy of traditional craftsmanship, Blancpain has consistently championed mechanical watchmaking, famously declaring that it has "never made a quartz watch and never will." The brand is renowned for its luxurious timepieces and technical innovations, including the creation of the modern diver's watch — the Fifty Fathoms — in 1953, developed for French Navy combat divers. Blancpain also excels in haute horlogerie, producing grand complications and intricate movements. Today, as part of the Swatch Group, Blancpain continues to honor its heritage of precision, elegance, and artisanal excellence.