TAG Heuer revives ‘80s iconic Formula 1 together with lifestyle brand Kith

The new TAG Heuer Formula 1 | Kith now comes in a splash of colours
TAG Heuer’s association with racing and racecars goes back a long way. The brand has been the timekeeper for various motorsports and has graced many racer’s wrists in the past, not to mention the Carrera Panamericana race that inspired the Carrera line for the gentleman driver. The TAG Heuer Formula 1 Series 1 was a model that debuted in 1986, and featured the brand’s name on the dial, and captivated watch enthusiasts with its colours. Now, brand has reintroduced the TAG Heuer Formula 1 in 10 colourways, taking cues from the original 1986 models, created in collaboration with American lifestyle brand Kith. 

The new TAG Heuer Formula 1 | Kith takes after the original Series 1 model with some upgrades. For instance, the case remains the same, for which the makers found the original supplier to use the exact mould. The plastic crystal from the past has now been updated to sapphire, and the plastic strap is now rubber; there are stainless steel versions as well. The new colour combinations are the result of the collaborative design element with Kith. To commemorate the collaboration, for the first time, TAG Heuer has merged its logo with Kith’s that can be seen on the dial along with the caseback and rubber strap. The dial also features Kith’s motto “Just Us,” an ode to Kith’s founder and watch collector Ronnie Fieg’s familial inner circle. Furthermore, out of the 10 pieces, seven are exclusively made for Kith and each honours one of its global stores. 

Other features that remained intact in the revived models include a triangle with a dot over 12 o’clock on the bezel, shields at every quarter, and the coloured second/minute track.

Moving on to technicalities, the case is 35mm in diameter and either made of steel or arnite. There are three steel versions that feature ‘KITH & KIN’ at 12 o’clock. There’s the 60-minute scale unidirectional turning bezel. The crown at 3 o’clock is made of steel and the crown protector is either steel or arnite. On the dial, the date window rests at 3 o’clock. On the flip side, all watches features “LIMITED EDITION”, along with the KITH HEUER logo. The seven Kith exclusive versions have the store locations’ names engraved on their casebacks - New York, Tokyo, Toronto, Miami, Hawaii, Paris, and Los Angeles. The remaining three bear the “KITH & KIN” engraving on the caseback.

TAG Heuer Formula 1 | Kith

The colourways include sports-car red; black-and-yellow; cream; matte black, and green, yellow, and red pays tribute to the rare iteration from the ‘80s made in partnership with Japanese F1 driver Ukyo Katayama. The Kith exclusive editions are limited to 250 pieces each. Kith’s exclusive models also feature two with steel bracelets in blue-bezel and one in green. The pair is limited to 350 pieces each. TAG Heuer has two exclusives, in vibrant blue and green to the bezel and strap with black PVD case and a black dial, limited to 825 pieces each. There’s also a collectible box containing all 10 watches and is limited to 75 pieces.

Powering the timepieces is the quartz movement that drives the hours, minutes, seconds and date functions.

All timepieces are priced at approx. INR 1,37,000 and the collectible box is approx. INR 16,47,000.

Images: Courtesy Brand


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