The India debut of Alexander Shorokhoff brings a curated lineup of 16 limited-edition timepieces, blending avant-garde design, vintage influences, and high complications. Highlights include the Kandy Avantgarde 2, Winter, Sixtythree, Neva Brown, Neva Chrono, Full Calendar Cadamomo, Shar, Swan Lake Alarm, Lucky 8, Crazy Eyes Chrono, Flensi, Happy Second, and Emotion Due. The collection spans across automatic, hand-wound, and chronograph movements, elevated by in-house hand engraving and meticulous finishing. Most models are produced in highly limited runs of just 30 to 100 pieces worldwide. Each watch is individually handcrafted and assembled following the brand’s “one man, one watch” philosophy, ensuring a personal touch and unique identity. Every piece is numbered and will be available exclusively in India through six Helios Luxe boutiques. 

Speaking on the launch, Rahul Shukla, VP & CSMO, Watches Division, Titan Company Limited, said, “The Indian luxury consumer today is increasingly drawn to brands with a strong narrative and clear creative identity. We are responding to this shift by deepening our portfolio of independent watchmakers while enhancing our after sales service standards. Alexander Shorokhoff embodies a story-led approach to fine watchmaking, and its entry into India reflects our commitment to curating culturally rooted, thoughtfully crafted, global maisons through Helios Luxe. Encouraged by the increasing traction for independent brands, we intend to deepen market reach by establishing 45 Helios Luxe boutiques across metros and select Tier 1 cities in the coming fiscal.”

Alexander Shorokhov, CEO of Alexander Shorokhoff Uhrenmanufaktur GmbH said, “India represents an exciting new chapter for us. We produce in very limited, numbered editions, and presenting these rare pieces to a vast and evolving luxury market like India is both exciting and meaningful. With Helios Luxe, we are introducing our manufactory to a country that deeply values culture, individuality and mechanical depth. We look forward to engaging with Indian collectors who appreciate rarity, strong narratives and a distinctive design language in the timepieces they choose to own.”