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Hublot's Digital Boutique

Hublot's Digital Boutique

Hublot is offering a very new customer experience in their New York Fifth Avenue boutique. Fusing the real and digital client relationship, Hublot recently unveiled their very first Digital Boutique offering you a very personalised customer experience in the comfort of your home. Highlights from the launch below.

Because we move with the times and anticipate our customers’ needs, because we know that the purchase of a product as emotional as a watch is driven by various stimuli, because we consider our customers to be friends and because the acquisition of a Hublot watch is like a journey with different stopovers, we have created a virtual boutique, which enables our customers to remotely contact our sales advisors, who can respond to their needs and to their questions in real time and offer a bespoke service. - Ricardo Guadalupe, CEO, Hublot

Hublot Digital Boutique launch

Our availability and our willingness to be there for our customers is a way of showing them that we care about them as individuals. The relationship of trust that we have developed with them can now start, in a virtual manner, and continue in a real manner, without any constraint on time or place. It is the Hublot experience, the very experience that builds relationships! - Ricardo Guadalupe, CEO, Hublot

Hublot Digital Boutique launch

By remotely offering its customers 3D-facilitated access to its products, knowledge, and knowhow, Hublot is successfully creating a new bespoke customer service, and preserving the essential denominator of any relationship, that is to say the human connection. A new customer experience that is beginning in the United States before being rolled out across the entire world.

Hublot Digital Boutique launch

Hublot Digital Boutique

Hublot Digital Boutique

Hublot Digital Boutique

Hublot Digital Boutique

Via FaceTime or Skype, the client makes contact with one of the sales advisors in the boutique in the closest town and then begins to enjoy the Hublot experience. From the office, the lounge, the sunbed or even aboard a plane, the client can discover in real time, directly on his or her screen, the desired product presented live. It is a real interaction that removes constraints of time or place thanks to virtual technologies.

Hublot Digital Boutique

Next, the customer is invited to visit the point of sale, in the real world this time, to continue the Hublot experience. This enables the client to take all the time necessary deciding to buy the desired watch, the sales advisor will send all the bespoke information concerning their customer’s watch in a virtual form, enabling him or her to decide on the purchase of their watch in good time. As soon as the customer has confirmed with a simple click that they wish to acquire the watch, they will receive a call from the boutique to finalize the purchase.

Hublot Digital Boutique

Hublot Digital Boutique

Hublot Digital Boutique
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