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Visit to the Longines Museum

Celebrating 185 years of Elegance, WatchTime India visited the Longines Museum to retrace its history. Scroll down to view some of the highlights from the visit!

The Archive Room traces the story of every timepiece which was sold in around 800 written records. These pages of history also hold secrets from the era of Agassiz's trading office, from its earliest days in 1867 up until 1969.

One of the written records put on display in the Archive Room.

Longines Journal

The Saint-Imier watchmaking establishment was founded by Auguste Agassiz, brother of the famous naturalist Louis Agassiz. Auguste and his two partners used to make and sell pocket watches with crown-wheel escapements similar to those produced by the Swiss watchmaking industry in general.

Longines' record of ten Grand Prix and 28 Gold Medals has never been equalled by any other watch manufacturer, starting from the first Grand Prix at the Universal Exhibition in Antwerp in 1885. These achievements inspired the 1930s slogan: Longines, The World’s Most Honored Watch.

All the in-house manufactured movements on display

SilverLepine pocket watch, with a manually wound mechanical movement

This section is devoted to adventure and the pioneering spirit. The brand's products were part of various adventures across the globe. Charles Lindbergh, Philip van Horn Weems, Roald Amundsen, Amelia Earhart and Paul-Emile Victor, among others, were able to use the brand's expertise to conquer the air, the oceans or the land.

Lindbergh Hour Angle Watch

Lindbergh Hour Angle Watch open caseback

The section dedicated to sports. Known for developing technologies to measure time with consistently greater precision since 1878, Longines has been inseparable from the world of sport since its first set of pocket watches in the 19th century.

Presentation case containing two watches for calculating the position in zeppelins. One is set on sidereal time and the other on mean solar time.

Silver double-face pocket watch chronograph, with a tachometric scale on the second face.

Showcasing Longines close association with equestrian sports, alpine skiing, tennis, gymnastics and archery – all disciplines that express in sporting terms, their core values of precision with elegance.

The Longines souvenir watches with the 1984 Olympic Winter Games in Sarajevo, and Summer Olympics in Los Angeles, were flagship models in steel and gold – both sporty and elegant for men and women.

Gold-plated base metal sports timer skeleton movement, fifths of a second.

Silver “basket” pendant watch, and Art Deco statuette

This section is devoted to the slogan, “Elegance is an attitude”, which has been their core message since the beginning. This message was translated in various advertisements, which were on display in this room.

Longines won the Grand Prix at the Universal Exhibition in Paris in 1900 with a pocket watch named La Renommée, containing the 21.59-calibre chronometer. The timepiece is here on display.

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