A gifted high-achiever well-appreciated amongst the Chinese public, pop music artist Eason Chan is the new celebrity ambassador for the Zenith Watches. Zentih introduced the legend ambassador with a brand-new advertising campaign titled “Into the Second”.

“We are delighted to welcome Eason Chan to the Zenith family. His talent and dedication to music perfectly match our own commitment and brand outlook, making our alliance a natural fit”, commented Julien Tornare, CEO Zenith Watches. Chan also expressed his excitement on this collaboration. “I have long been a Zenith fan and I am very pleased to have this opportunity to partner with a brand of this substance.”

Check out the behind-the-scene video of their advertising campaign “Into the Second” by clicking on the video above.