When Maurice Lacroix launched the AIKON models in 2016, little did it realise the extent of the success the model has become. The collection has grown exponentially not only in terms of popularity but also in what it manages to offer its customers. Always brimming with new ideas and new versions of the iconic watch, the Maurice Lacroix AIKON is extensive and encompasses all manners of design language, colours, complications and sizes.

Not going far from this strategy, the 2021 Geneva Watch Days saw the brand offer new and varied versions of their legendary AIKON collection in three distinctive design languages; the AIKON Automatic, AIKON Automatic Chronograph Sprint and a wonderful collaboration with freerunning specialist Simon Nogueira that gave us the AIKON Urban Tribe Automatic.

Let's have a look at each of these watches individually:

AIKON Automatic:

Like I mentioned before, ever since the launch of the AIKON collection in 2016, the brand has never failed to give its customers what it wants. With the 2021 AIKON Automatic watches, the brand offers its audience a wide range of choices. This year, the brand has enlarged its product portfolio. The collection now features an automatic timepiece in 39mm with green dial (which was earlier available in a 42mm case structure) and the popular rosé dial now comes in a 42mm model (earlier it was available in 39mm). Additionally, this is the first time that the AIKON collection features a model with a dark grey dial available in the 39mm or 42mm cases.

Additionally, the AIKON's Easy Strap Exchange System further ensures maximum comfort and ease while wearing the watch. The new range is either available in metal bracelets or leather straps or a new range of straps made of FKM rubber, both of which can be easily swapped without the need for tools.this is the first time that the AIKON collection features a model with a dark grey dial available in the 39mm or 42mm cases.

AIKON Automatic Chronograph Sprint

Keeping up with the theme of 'Every Second Counts”, Maurice Lacroix brings us the AIKON Automatic Chronograph Sprint for the 2021 Geneva Watch Days. Like the name suggests, the watch comes equipped with a chronograph movement but its design language is unlike any watch you have ever seen before. Apart from the signature features like AIKON's distinctive six arms straddling the bezel to the M-logo on its straps, the model is fresh and new.

Available in a 44mm (a first for the brand) stainless steel case that is coated in matte black DLC that makes the case stricture resistant to chemicals. The six arms straddling the bezel and the dial of the watch is treated with a gleaming gunmetal finish that works perfectly against the matte black DLC coated case.

The surface of the dial is sunray-brushed and embossed with a square pattern that gives the timepiece a sporty appeal. Add to this the facetted hour and minute hands that are lined with Super-LumiNova. Working perfectly against the gunmetal dial is the black counters at 6 and 12 o' clock. The small seconds at 9 o' clock presented in a light shade of blue adds a splash of colour to the almost black and gunmetal coloured dial.

Available in a light blue strap made of FKM, the AIKON Automatic Chronograph Sprint is comfortable and stylish on the wrist.

Simon Nogueira X AIKON Urban Tribe

The third and final reveal from Maurice Lacroix for the 2021 Geneva Days was its collaboration with freerunning specialist Simon Nogueira. Both Simon and Maurice Lacroix have a mutual affinity towards urban landscape and the modern world.

The 27-year old Parisian is seen frequently hanging from tall buildings or climbing the exteriors of a building using solely his limbs. With an act like that, it is but obvious that Nogueira's timings and precision is perfect at all times, making him the perfect companion for Maurice Lacroix's new AIKON Urban Tribe.

The 500-piece limited edition AIKON Urban Tribe features a laser engraved 42mm case and bracelet engraved with various motifs that are inspired by the architecture present in the world's urban landscape. The engraved motifs also resemble tattoos giving it a personal feel in the same way a tattoo does. The engraved steel case is a perfect example of AIKON's reputation for ergonomic design and ultimate comfort.

The sun-brushed Clous de Paris dial is set with luminescent hour and minute hands, a central sweep seconds and a date window at 3 o' clock. The caseback houses a pane of sapphire crystal that gives an uninterrupted view of the automatic ML115 calibre beating inside. It is decorated with circular graining, snailing and Côtes de Genève motif and the rotor is embellished with the same patterns adorning the model’s watch head and bracelet.

For more information, please visit here.