Phillips' Daytona Ultimatum Sale

Phillips announces an extraordinary themed sale – the Daytona Ultimatum.

Phillips auction house will be hosting a sale dedicated solely to the world's most sought-after and collectable wristwatch – the Rolex Daytona. The tightly curated sale is scheduled to go live on the 12th May, 2018 in Geneva, and will be offering an extremely limited yet rare collection of the best-preserved Daytona wristwatches known to exist.

The appeal for the Rolex Daytona has grown recently with the sale of Paul Newman’s own Rolex, the Paul Newman” Daytona that achieved a world record for the highest result ever for a wristwatch sold at auction. Calling it the “Ultimatum” one may safely, and hopefully, assume that this might turn out to be the final chapter of the Daytona journey.

Stay tuned for more updates.



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