Aboard a yacht, somewhere on the Arabian Sea near Panaji, Goa, Titan brought together the usual fanfare required for a big reveal. But this time, along with the usual media, influencers, and celebrities, professional divers were also a part of the event. While sailing, Rahul Shukla, CMO, Titan Watches, launched the brand’s first professional divers watch, and with it, a new sub-brand – Zero Hour, a segment focusing on sports watches. 

The first leg of the sub-brand has been dedicated to the depths of the ocean, with the launch of four professional diving watches with varying but impressive water resistance – 100 metre, 200 metre, 300 metre, and 500 metre. The highlight of the launch was the Titan Diver's Automatic with 500 metres of water resistance, powered by the in-house automatic Calibre 7AC0, offering a power reserve of 40 hours. It also meets ISO 6425, the global standard for professional dive watches. Constructed from grade 2 titanium, the watch has a bold presence on the wrist with a 44.2 mm profile and 15.5 mm thickness. There is a 120-click unidirectional bezel that can be secured at a position with an Aqua Lock mechanism, ensuring accurate time tracking even under prolonged underwater pressure. Sitting atop a blue gradient dial, the bold hands of the watch are filled with Super-LumiNova X1 grade lume, an essential requirement for divers watches. It is paired with a matching bracelet defined by links inspired by the Titan logo. An additional FKM strap is also included. Both bracelet and strap are equipped with a quick-release system, enabling effortless interchangeability. There is also an all-black version with the same specifications, with a black dial and titanium construction. Both models are limited to 500 pieces. 

Speaking at the launch, Rahul Shukla, Chief Sales and Marketing Officer, Titan Watches, Titan Company Limited, said, “For over four decades, Titan has shaped Indian watchmaking, through design, craftsmanship and a spirit of innovation. With the introduction of Zero Hour, we take a decisive step into the sports and performance watch segment, expanding the boundaries of what we create and stand for.” 

Along with this special timepiece, the brand also launched the 41 mm Diver's Quartz with 100 metre and 42 mm 200 metre water resistance models, crafted in stainless steel, powered by a quartz movement. There’s also a model with 300 metre water resistance that is powered by an automatic movement. These models do not feature the Aqua Lock mechanism. 

The 500M limited edition watches are priced between INR 75,995 – INR 77,995, and the 300M Automatic, 200M and 100M watches are starting from INR 15,795.