Titan Watches is India’s biggest watch brand and for the last few years it’s upping its game with the introduction of timepieces gaining recognition in the international markets. Most recently the Wandering hours, the brand’s first wandering hours watch and the Jalsa by Nebula. Freshly the brand’s latest campaign “Wear Your Story” featuring national award winner, actor Vikrant Massey and double Olympic medallist, country’s prominent badminton player, P.V. Sandu, and announcing them as brand ambassadors attracted the masses.
Celebrating the spirit of individuality, the new campaign honours the individuals who created their own legacy by standing apart and choosing to follow their passion. “My journey has never been about moving fast, but moving with honesty,” stated Vikrant Massey, one of the most versatile actors of Indian Cinema, known for his roles in movies like 12th fail, Sector 36, Love Hostel, Chappak, and more…
Also Read: When Titan became the first Indian brand with a Grand Prix d’Horlogerie de Genève (GPHG) nomination
His journey is reflected by the Titan watches featured in the campaign—Classique Micromotor 90179SM01 from the brand’s new Titan Micromotors Collection. It’s a 43 mm stainless timepiece with an off-centred hour and small seconds on a textured dial and a moonphase at 2 o’clock. Powering the watch is the brand’s proprietary Micromotors movement. Moreover, the collection features timepieces with retrograde day arcs to sun–moon indicators, and independent time rings.
While for Khel Ratna Award and Arjuna Award awardee, professional badminton player P.V. Sandhu, The campaign highlights her habit of showing up and choosing courage over comfort. “Grit and purpose create a style of its own,” said Sandhu. She was seen wearing a Titan Glamour Quartz watch (Ref. 95330wm01) a 37 mm stainless steel timepiece coated with rose-gold, from the Titan Aura Collection. The watch bezel is decorated with stones and displays a beautiful mother-of-pearl dial dial, with stones and baton hour markers and a date window at 3 o’clock.
With over 40 years of legacy, Titan Watches is evolving following one step at a time. When I interviewed the newly minted CEO of Titan’s Watches and Wearables division, Kuruvilla Markose, at the launch of Wandering hours along with Stellar 3.0 collection, about the brand’s vision for the coming years he mentioned “We will continue to expect growth. My focus is to push that, both in terms of creating products from a design perspective as well as from a horology perspective. We are also working on building a whole ecosystem of capabilities where the watch doesn't just become a device, but a solution. We are taking Titan outside of India into international trade. The premiumization journey that the India business was doing has given us a set of products that work well in international markets. And so as this journey continues”.
Images: Courtesy brand
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