A luxury watch retailer in India, Ethos Watches has unveiled—City of Time, a 22,000-square-foot horological haven in the heart of Gurugram. This immersive concept merges high watchmaking with lifestyle experiences to craft a destination that is as much about culture as it is about craftsmanship.

City of Time hosts seven exclusive mono-brand boutiques, including India’s first-ever standalone stores for H. Moser & Cie. and Ulysse Nardin. Also featured are elegant spaces dedicated to Panerai, Breitling, and Bell & Ross, with boutiques for Girard-Perregaux and Tudor slated to open soon.

A part of the store houses over 50 of the world’s most revered independent watchmakers, the other, an Ethos multi-brand boutique, leans into a relaxed ambiance tailored for collectors and seasoned enthusiasts alike. There is a Bar & Cigar Lounge, offering hand-rolled cigars and signature cocktails. A space is also dedicated to a Watchmaking Studio, where visitors can engage with master watchmakers in real time. 

Speaking on this landmark launch, Pranav Saboo, CEO and Managing Director of Ethos Watches, says, “City of Time is a dream many years in the making, a bold and uncompromising vision to create the most iconic watch destination India has ever seen. Designed as a sanctuary for horological expression, it is a place where the world’s greatest watchmakers are not merely retailed but represented with dignity, depth, and artistic freedom. Through unmatched customer experience and curatorial excellence, we aspire to set benchmarks that will resonate far beyond our borders and make the world look to India with admiration and pride.”

Visit City of Time at: Emaar Capital Tower 2, Mehrauli-Gurgaon Rd, Sikanderpur, Sector 26, Gurugram, Haryana 122002, now open for all.