“At Breitling, we believe in the power of a team, the strength of a group, and the mutual identification of a common target, which ultimately leads to success,” says Georges Kern, the CEO of Breitling, on the launch of the first of many such Breitling squads to come. “We are going to launch several of them, from sports to the arts, covering different areas of activity linked to our thematic worlds: air, sea, and land. Our squad members – world-famous or not – will be absolute masters in their respective fields. I am very much looking forward to seeing them soon, going on individual or shared challenges in one of the Breitling environments”, adds Kern.
The Cinema Squad defines the relationship the brand has shared with the world of cinema. With the four actors – Brad Pitt, Charlize Theron, Adam Driver, and Danial Wu – forming the main core of the team, the all-star cast will soon be making its appearance in creative and dynamic new partnerships with Breitling. Stay tuned to this space for more details.