A Baselworld sans Swatch

BREAKING NEWS! Swatch Group confirms its decision to pull out of Baselworld 2019.

The last three years have been privy to major changes in the luxury watch industry, some of them including the shift of major brands from Baselworld to the more niche Salon Internationale d’Haute Horologerie in Geneva. Some of these brands include Maisons like Hermes, Ulysse Nardin and Girard-Perregaux.

This year’s Baselworld took another hit, with most of the major fashion brands pulling out as well from what was once deemed the largest luxury watch and jewellery fair in the world, cutting the exhibitors to almost half of what they used to be. If you thought that was all, then hold on to your chairs, because today may have changed the course of the watch fair entirely. Nick Hayek Jr, CEO Swatch Group announced the most critical blow to Herzog & de Meuron’s expensive building. The show’s largest exhibitor will not be returning for the 2019th edition of Baselworld.

Housing around 18 major brands including Omega, Longines, Tissot and Breguet, this might just be the biggest news of the year. Especially considering that Breitling was the first to hint its walk towards the door. Now that the Swatch Group has taken the first step, we wonder if the other big players – LVMH, Rolex and Patek Philippe – will follow course, or not?

Stay tuned for more updates, soon!


Launched in 2012, WatchTime India is the result of a collaboration between America's most-read watch magazine, WatchTime and, India's leading media house, Malayala Manorama. With an aim to popularise and celebrate the evolving watch culture of the country, the publication is your one-stop destination for everything related to fine luxury watches. From the latest tests to reviews, to exclusive features on the history and horological heritage of some of the most spectacular watch brands of the world, the WatchTime India portal has a lot to offer. Stay tuned for an exciting journey, through the fascinating world of watches!

Sign up for our newsletters to have the latest stories delivered to your inbox

Sign up for our newsletters to have the latest stories delivered to your inbox