A Paneristi through and through, Dhoni is now the proud Ambassador for the Florentine-brand in India. Officine Panerai announced their latest partnership with the ace cricketer with a charity match to raise funds for the SOS Children's Village of India – a self-implementing child care NGO.

Commenting on the occasion, Panerai’s Brand Director for Middle East and India, Gaby Bitarian said, “We at Panerai strongly believe that a happy childhood is a key pillar to a better future. Panerai’s stands for innovative instruments empowering contemporary heroes, and today, we celebrate those young contemporary heroes who started life with obstacles, but do not hesitate to overcome them. We are extremely thankful for Mahendra Singh Dhoni’s endorsement of this initiative and for supporting the brand in its cause generally. I think it means a lot to the children to meet their idol, and I hope it gives them and their brothers and sisters at SOS Villages India boosted support in their everyday struggle for a better future.”

A testament for the brand's growing fondness of the brand for India, the collaboration between the sports icon and the luxury watch brand perfectly embodies the values of quality, authenticity and passion of the Panerai legacy.

“MS Dhoni is a celebrated sportsman, a sophisticated gentleman with a distinctive persona that impeccably resonates the masculine identity of Panerai watches. His sports career is a testimony of class, composure, talent, and commitment that he infuses in everything he does, making him an epitome of ardour and legitimacy. We are honoured to associate with him to represent our brand in India and be a true testament of our characteristics”, said Jean-Marc Pontroué, Panerai CEO.

MS Dhoni is spotted wearing the PAM 1321 here.