Great watch designs take into consideration both comfort and utilisation by the future wearer. It can be the most beautiful watch on display, if it isn't comfortable enjoyable to wear, it stays in the watch box to collect dust for years ahead. I also believe in designs that have honest reasons for existing, whether it is a specific complication/ function, such as an espresso timer for a barista or an oxygen timer for a diver. There is a reason for its creation and existence. From there, I believe having consistency through collections is important to show evolution and growth in the brand as they continue to improve the designs according to their best capabilities. 

When I started Brew in 2015, I had a modest production of 200 units per year. I was very new in the industry and I had a lot to learn and plenty of people that I wanted to share my brand with. As with most new businesses, I had gone through my ebbs and flows within the first three years. It was actually my third year that I was in the red and I had advice to throw in the towel in

2018. I told myself I still had more to do and, against better judgment at the time, I launched my new chronograph design, the Retrograph, that set Brew back onto course with more strength than ever before. Over the course of 8.5 years, Brew has grown over 10,000 percent in terms of sales, and it and continues to grow rapidly each quarter.

Yes, I remember my very first sales from Kick-starter. They were university colleagues and close friends. The very first watch I (personally) delivered was at a RedBar watch gathering in New York City. The recipient was Ed Brill, and he was just as excited as I was to personally receive the watch from the designer. I remember that day like it was yesterday.

[MB&F's] Max Büsser would be a fantastic person to share time over coffee with. He's incredibly talented and has lots of experience in the industry from the watchmaking and marketing perspective. I admire his innovative take on how we perceive time, wristwatches and clocks-not to mention that he's a very friendly and intelligent person to speak with.

La Marzocco would be the perfect fit. They produce high-quality espresso machines, and I've been a longtime admirer of their work. I think we could certainly come up with something special and unlike anything created before.

While I am certainly managing the orders and day-to-day operations, I am focused on two main missions: First and foremost, continuing to design watches that align with Brew's philosophy and design language, while also increasing the quality of the product and customer journey. Next, I am working on growing the team to include other passionate individuals who are interested in sharing their very best passion through our products to customers all around the world. This industry can become quite predictable and constant in ways. I am looking to excite and surprise myself with refreshing, new ideas-in hopes that my audience will also become excited to join this watch journey.