Panerai hosted an event at Ethos City of Time that brought together members of the watch community and cricketer Shreyas Iyer, who was announced as a Friend of the Brand.
Iyer’s presence reflected a link between watchmaking and sport. In cricket, performance in decisive moments requires composure, endurance and decision-making under pressure. The brand said these qualities align with the principles that shape its watches. The evening introduced guests to Panerai’s watch collections and the principles that guide the brand’s watchmaking.
“Panerai was born from necessity,” said Mohit Hemdev India Brand Director of Panerai. “Our watches were conceived as instruments first — built to perform in demanding conditions. That approach has never changed. We believe in courage, innovation, and in constantly pushing technical boundaries. Iyer represents those values in his own field. Performance, for both of us, is something that must be demonstrated.”
The event also highlighted Panerai’s collaboration with Ethos Watches as the brand expands its presence in India. The gathering at Ethos City of Time served as a meeting point for collectors and enthusiasts, with discussions centered on watchmaking, performance and the role of engineering in mechanical timepieces.
“Panerai embodies a powerful balance of strength and performance - qualities that resonate deeply with me as an athlete. I am delighted to deepen my association with the brand and to have been part of this special evening at Ethos City of Time.” added Shreyas Iyer, Friend of the Maison, Panerai.
“Ethos City of Time was conceived as a landmark destination for India’s watch community. Our enduring partnership with Panerai allows us to present exceptional watchmaking to collectors in an environment that reflects their DNA. We look forward to continuing this association and creating more meaningful moments for enthusiasts across the country,” said Pranav Shankar Saboo, Managing Director & CEO, Ethos Watch Boutiques.
Images: Courtesy Brand
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