For Watches and Wonders this year, Corum is repositioning itself with a focus on the core Admiral and Golden Bridge lines, along with new models of iconic watches such as the Coin Watch and Golden Book. The brand is now under the helm of its new CEO, Haso Mehmedović, who was appointed last year. The strategy is clearly defined: a reduction in collections, a focus on iconic lines, and a gradual return to greater horological independence.
Admiral: Redefining an Icon
The most important role among the new releases is played by the completely redesigned Admiral collection , formerly known as Admiral's Cup . It will form the foundation of the brand going forward. A total of 11 references in 36mm and 39mm sizes replace the previous models in the line. Responsible for the new design is Emmanuel Gueit , who became known to a wider watch audience in 1993 with the creation of the Audemars Piguet Royal Oak Offshore.
His aim was to preserve the Admiral's identity while shifting it more towards classic haute horlogerie. A central element of the watch remains the dodecagonal bezel with its nautical pennants as hour markers. What's new is their integration: the pennants are no longer considered separate graphic elements but serve as hour indices, resulting in a more streamlined design overall.
Integrated bracelet and new caliber
For the first time, the Admiral features a fully integrated bracelet that dispenses with traditional lugs. This decision transforms the watch's entire silhouette. The case and bracelet flow seamlessly into one another, creating a cohesive form. The five-link bracelet's design is characterized by the interplay of satin-finished and polished surfaces, as well as a tool-free quick-release system. Technically, the Admiral also marks a turning point. The new automatic movement, developed in collaboration with Concepto, offers a 72-hour power reserve. It is designed as a foundation for future developments and is part of the long-term plan to bring production back to La Chaux-de-Fonds. The balance wheel's position at 12 o'clock is particularly striking – a rare configuration that Corum has also chosen as a design statement.
Admiral 36 and 39: Wide range
The larger version showcases the breadth of the new direction: It includes classic steel models with colored or monochrome pennants, a model with a meteorite dial that harks back to earlier Corum experiments, and, for the first time, a skeletonized version in a titanium case, as well as two-tone and solid gold versions. With the new 36 mm variant, Corum follows the current trend towards smaller formats . The models range from classic steel versions to variants with diamond embellishments and mother-of-pearl dials. Prices start at 10,700 Swiss francs for a steel Admiral 36 and reach up to 33,000 francs for the gold Admiral 39 or the diamond-encrusted gold Admiral 36.
Golden Bridge: Transparency as a guiding principle
The second key pillar in the Corum portfolio is the renowned Golden Bridge , originally conceived by Vincent Calabrese. Its immediately striking feature is the linear baguette movement , which extends across the entire length of the case. In 2026, models with a case crafted entirely from sapphire will be introduced for the first time . This construction aligns with the original concept of the Golden Bridge: maximum visibility of the linear baguette movement. The collection comprises three core models: the Golden Bridge Automatic, the Golden Bridge Classic with a hand-wound movement, and the Miss Golden Bridge ladies' watch. These are available in various finishes, including transparent sapphire, blue titanium, and, for the first time, pink sapphire . The automatic version incorporates a linear rotor that moves along the movement's axis, thus continuing the design concept of the linear movement.
Coin Watch and Golden Book
As part of its Heritage Collection, Corum is reviving further unforgettable models from its relatively short (Corum was founded in 1955) yet remarkably rich brand history: the Coin Watch and the Golden Book . The new Coin Watch is based on a historic concept from 1964: A real coin, usually a gold 20-dollar coin, is split along its thickness, a movement is inserted, and hands are added. In 2026, Corum will use a 50-dollar gold coin for the first time , increasing the case diameter to 36 mm. The two-hand watch is powered by the automatic caliber CO082.
The Golden Book marks the return of one of the brand's most unusual models. Designed as a book that opens to reveal a new surface, the watch features a simple dial with two hands and an engraved quote beneath a gold cover with an integrated opening mechanism. It is powered by the hand-wound CO157 caliber movement.
This article first published in WatchTime.net
Images: Courtesy brand
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