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Baume et Mercier's new CEO

Geoffroy Lefebvre joins as the new CEO for Baume et Mercier.

The current deputy CEO of Jaeger-LeCoultre, Geoffroy Lefebvre will soon be taking the reins of the luxury watch brand, Baume et Mercier. He will be joining the organisation effective 1st June of this year.

The current Chief Executive Officer of Baume et Mercier, Alain Zimmermann will be taking over as the Specialist Watchmakers E-distribution Strategic Project Director at Richemont, effective 1st June 2018.

 

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